Retail Partners: Our site is now consumer-facing, but your perks remain. Log in to unlock B2B pricing and full access to the Toysmith wholesale catalog.

A young girl in a pink shirt holds a large colorful makeup palette, with two toy makeup kits displayed on the left side against a bright pink background.

Martinelia

Add sparkle to every day with Martinelia —where beauty meets play! Featuring kid-friendly makeup, colorful nail polishes, and glittery lip gloss inspired by unicorns, mermaids, and more, Martinelia is perfect for pretend play and self-expression. Safe, fun, and dermatologist-tested, these magical products make great gifts and playful pampering moments.

Featured Collections

Collection's name

Collection's name

Collection's name

Play Delivered

Toysmith

Let's Imagine

Made for Fun

Let's Play

A black outlined speech bubble icon with a rectangular shape and pointed tail, set against a light gray background.

Customer Service

Monday – Friday, 8am – 5pm PST

Call Us

Call Us

A black envelope icon with a circular notification badge in the top right corner, indicating a new message.

Get In Touch

hello@toysmith.com

Address

Address

541 West Valley Hwy S
Pacific, WA 98047 USA