Founders, Bill and Nancy Smith.

Toysmith strives to deliver FUN to the lives of kids, families and customers all over the world through the products we create, source and distribute.

Our core belief is that children learn through play. By offering carefully selected toys for all age groups, we hope to challenge the minds and imaginations of children everywhere through the experience of creative play and exploration.

The Toysmith story began in 1981 in the garage of founder Bill Smith.  Through the years the company built a reputation of trust and service within the toy industry.  In 2008 Toysmith outgrew the 2001 Kent facility and doubled in size.  The current headquarters and distribution facility in Sumner is a testament to the company’s diverse product line and worldwide distribution capabilities.  2006 reinforced Toysmith’s global reach with an office and showroom in Hong Kong.

After the retirement of Bill and Nancy Smith in 2015, CEO Bob Ludeman joined Toysmith as the company evolved and expanded a legacy of unparalleled service.  Today, the success and longevity of the company continues to be made possible with the commitment and enthusiasm of our amazing team.

More than an importer and distributor, Toysmith is a partner focused on our customers’ goals.  With full service capabilities from product development to distribution, Toysmith is dedicated to ensure complete satisfaction for customers large or small.

Toysmith products are sold worldwide to specialty toy retailers, education markets, museums, zoos, aquariums, national parks, attractions, theme parks, gift stores, specialty catalogs and internet retailers. Toysmith ships more than 1,600 products from signature lines like Nightzone and Outdoor Discovery to key categories: Impulse and Novelty, Active Play, Retro Classics, Gift and more.  In the United States we distribute many important brands including:  4M, Navir, Battat, B. Toys, Spy Gear, Kids ii, Little Tikes, KRoooM, Guillow’s, Yomega, Duncan, Spin Master, Silly Putty and Silly String ®.

Our customers are the reason we are here. Toysmith is more than an importer and distributor. We are a partner focused on your business goals. Our full service capabilities offer programs for all customers, whether large or small. From product development to shipping, it is always a team effort geared to ensure complete customer satisfaction.

Your feedback makes a difference. We want to hear from you. For general comments, questions, or concerns, please call 1-800-356-0474 or email us at