Founders, Bill and Nancy Smith.

Toysmith strives to deliver FUN to the lives of kids and families all over the world through the brands and products we create and distribute.

Our core belief is that children learn through play. By offering a diverse portfolio of toys and gifts for all age groups, we hope to challenge the minds and imaginations of children everywhere through the experience of creative play and exploration.

The Toysmith story began in 1981 in the garage of founder Bill Smith.  For over 30 years the company built a reputation of trust and service within the toy industry, manufacturing and distributing high quality toys and gifts.  After the retirement of Bill and Nancy Smith in 2015, CEO Bob Ludeman joined Toysmith as the company evolved and expanded a legacy of unparalleled service.  Today, the success and longevity of the company continues to be made possible with the commitment and enthusiasm of our amazing team.

Toysmith brands and products are sold worldwide to specialty toy retailers, education markets, museums, zoos, aquariums, national parks, attractions, theme parks, gift stores, specialty catalogs and internet retailers. Toysmith is proud to present products from signature lines including NightZone®, Get Outside, GO™!, Outdoor Discovery, Our Garden, Playground Classics, Neato!, Retro Classics and Toy Science.  In the United States we distribute diverse brands from world-class partners including: 4M, Helvetiq, Petron, Spin Master, Kids II, Krooom and Can You Imagine.

Your feedback makes a difference. We want to hear from you. For general comments, questions, or concerns, please call 1-800-356-0474 or email us at