2020 New York Toy Fair Wrap-up!

What a show! Thank you for stopping by our new open concept booth! We hope you had a great experience exploring all the new products and programs we offered at this year’s New York Toy Fair. We are grateful for everyone who came by and made time to hang out with the Toysmith crew! Check out the rest of the post for some of our Toy Fair highlights!

Right before the show floor opened, we received a head bob of approval from a local New York Resident.

Toysmith Kicked off Toy Fair with Our Annual Sales Rep Dinner and Awards!

JC Sales, Sales Rep group of the Year pictured with Toysmith CEO Michael Keaton

Toysmith was excited to celebrate our exceptional partners during our annual Toy Fair Rep dinner! Each award recognizes the contributions made by our sales reps. JC Sales was the winner of The Big Catch award for the greatest percentage of new accounts! It was too much fun to present them with their giant “check!” Sales Rep of the Year is Jane Schember of Son & Associates. Knowledgeable and passionate, Jane is highly respected by both partners and Toysmith customers. Becky Blair of Carolina Marketplace/Toys South is our Top Gun of the Year. Personable and energetic, Becky is driven to go the extra mile, cultivating and expanding new customer relationships. Jill Ringer from Cornblatt Associates is our Rookie of the Year for her “go-getter” attitude and her commitment to customer service. Congratulations to all you! Toysmith is grateful for your continued hard work and dedication!

Toysmith Toy Fair in Action Video!

Toysmith partner, Ignite Films created an amazing video of the new booth!
Our open concept booth, #2251 was also in a new location at Toy Fair this year and so well-received by our visitors! This updated layout gave Toysmith a fresh opportunity to share our more than 165 new products and programs. Fewer walls meant more ways to interact with Toy Fair attendees as well as full visibility of our offerings. We hope you felt the good vibes and received a warm welcome! And how about that new booth smell?!

Toysmith Welcomes Kidfluencers and Other Visitors!

TikTok sisters, Ash and Em from We Wear Cute.

We were thrilled to have such a diverse group of visitors to the Toysmith booth including popular social media influencers. TikTok sisters, Ash and Em from We Wear Cute came by to check out all things Toysmith while OK4Kids did some onsite toy testing!

On-Trend Toys with a Toysmith Twist!

A colorful pile of Snapperz ready to pop!

Speaking of NEW, did you get your grabbers on Snapperz? This addictive fidget gadget got attendees to SNAP to attention with each squeeze! It’s a palm-poppin’ good time that’s hard to put down, a full sensory experience that encourages players to GRAB. SNAP! SMILE. REPEAT.
Toysmith continued the sensory trend with with our ASMR-inspired line, Oddly Satisfying for a multi-sensory play experience. Soothing, spontaneous, mysterious and a little messy, Oddly Satisfying is a mega mood lifter! From the relaxing, slo-mo Ooze Dribbler to our Surprise ‘N Slime Mystery Ball and That’s Crackin’ Mystery Egg, Oddly Satisfying encourages kids to experience sensory play in a whole new way!

Toy Towers Above Rest!


You might have noticed Toy Towers, our flagship merchandising program had a stacked presence this year, showcasing the variety of premium impulse and novelty toys Toysmith is known for. Check out the walk-through of the many Toy Towers stationed in the Toysmith booth. The cornerstone of any retail space, each tower is filled from tried and true and exciting and new toys to entice kids of all ages with the joy of play!

Award-Winning Warrior’s Mark line Hits the Mark!


Inspired by ancient chakram, the Warrior’s Mark Throwing Blades by Toysmith was a bit hit! (pun intended.) This third offering in our award-winning Warrior’s Markline made its debut at Toy Fair and includes a 26” diameter easy-fold target, two foam throwing blades, a suction cup, door hanger, storage bag and instructions. The target easily folds small with a quick twist, making it perfect for on the go outdoor or indoor play. Visitors had an epic time unleashing their inner warrior with every toss of our Throwing Blades!

This was just a few of our Toy Fair highlights for what was a hugely successful show! We’re so thankful for everyone that helped make it happen! What was your favorite Toysmith experience? The plush carpet? The rainbow fixtures? The Slime station? Didn’t go to Toy Fair? Then check out our gallery below!

Toysmith Toy Fair Gallery!

Don’t forget to tag us!
@ToysmithToys  #toysmithtoys