the original.
world’s #1.


Classic Yo-Yo

Classic plastic Butterfly and Imperial yo-yos.


Mega Bounce XL™

Engineered for maximum bounce and durability.


Imperial® Yo-Yo

The All-American got-to classic yo-yo.


Quick Cube™ Clamshell

“Corner-cutting” design for speedier puzzle solving.


Reflex Auto Return™ Yo-Yo

A great beginner yo-yo that features an auto-return function for easy play.


Crossed Flags® Tournament Yo-Yo

A real wood reproduction of the classic 1955 yo-yo.


Limelight™ Yo-Yo

A light-up yo-yo that changes color during play, great for beginners with a wood axle for looping tricks.


Butterfly® Yo-Yo

A player favorite for years with its signature wide flare shape.


Butterfly XT™ Yo-Yo

An evolution of the classic with a ball bearing axle and Mod Spacer kit for high performance.