Meet B.  A brand new day.  A brand new idea.  A brand new family of toys.

You’ll notice our toys look a little different. Our packaging feels a little different, both in your hands and to the Earth. And our commitment to children goes well beyond the one chasing his sister around the house with one of our drumsticks.

We make toys that inspire individuality. We use colors that are a little unexpected. We make decisions that support the world and all children in it.

And speaking of the children, our commitment doesn’t end with those who play with our toys. Every toy we sell sends 10¢ to Free The Children (the world’s largest network of children helping children). May not sound like a lot, but as dimes add up they change the world.
        
Our designs don’t line up with mathematical precision. Our process for making these toys doesn’t either. It’s part joy. Part love. Part mischief. Part serendipity.

At the end of the day, our goal is to be bigger than a toy company.

We want to be a voice to children that says it’s okay to be curious, to be pensive, to be loud, to be happy and sad all at the same time, to be generous, to be afraid, to be quiet, to be wild, to be fun, to be open, to be scientific, to be poetic, to be giddy, to be serious, to be smart, to be free, to be you.

Just B.  Just you.

B. You